General
The Services provide access to the Rally platform, which leverages GenLayer smart contracts on certain approved blockchain platforms, including without limitation, Base, Solana, and ZKsync Era, to create automated, rewards-based campaigns on social media platforms, including without limitation, X (Twitter).
Users can create campaigns on the Rally platform (each, a "Campaign"), participate in Campaigns through the Services, and earn rewards through such participation. If you create a Campaign, you are a "Campaign Owner." If you participate in a Campaign, you are a "Campaign Participator." The Services power the artificial intelligence-driven logic behind tweet scoring and impact analysis to help assess content quality and gather real-time engagement metrics.
Network Campaigns; No Screening by Rally
Campaign creation on Rally is permissionless. Any eligible user, brand, or project may create a Campaign funded with Rally Points or USDC without applying for or receiving verification from Rally (each, a "Network Campaign"). "Rally Points" (RLP) means the points made available by Rally within the Services that may be used to fund Campaigns as described in the Services. Rally Points are distinct from Rally tokens and from Campaign Owner Points. Rally does not review, screen, or approve Network Campaigns, or the people or projects behind them, before they appear on the Services. The fact that a Campaign is listed on or accessible through the Services does not mean that Rally has reviewed, approved, or endorsed the Campaign, its Campaign Owner, or any project, product, token, or claim associated with it. Rally is not a party to any Campaign and is not responsible for its content, its funding, or the payment of its rewards.
Campaign Owner Responsibilities
If you create a Campaign, including a Network Campaign, you represent, warrant, and agree that: (i) the identity and affiliation information you provide to Rally and display through the Services is accurate, and if you create a Campaign for a brand, project, or other entity, you are authorized to act on its behalf; (ii) you will not impersonate any person, project, brand, token, or entity, or suggest an affiliation, sponsorship, or endorsement that you do not have; (iii) the statements you make in or about the Campaign, and about any associated project, product, or token, are accurate and not misleading; (iv) you will not use a Campaign to promote a scam, fraud, or other harmful activity, or to solicit funds, private keys, or personal information from Campaign Participators for any purpose other than the Campaign; (v) you are solely responsible for the Campaign, including its content, its rules, its funding, its reward pool, and the distribution of rewards to Campaign Participators; and (vi) you will comply with all applicable laws, rules, and regulations, including advertising, endorsement, consumer protection, and securities laws, in every jurisdiction where the Campaign is available.
Verification (Optional)
Brands, projects, and other entities may apply to open an organization profile on the Services (an "Organization") and to receive a verification designation for that Organization, currently displayed as a "Verified" badge on the Organization and its Campaigns (an Organization that holds the designation, a "Verified Organization"). Verification is optional and is not required to create a Network Campaign. If an Organization gives more than one person access to its account, the Organization is responsible for everything done through that account.
To apply, a representative of the Organization completes a short application and takes part in a screening call with Rally. Rally then carries out limited checks concerning the representative's identity and connection to the Organization, which may include confirming the use of a corporate email address and reviewing other information that helps establish the representative's affiliation with the Organization. Rally may approve or decline any application in its sole discretion and is not required to give reasons. Information you provide during this process is handled in accordance with our Privacy Notice.
A verification designation means only that Rally completed the specific, limited checks described in the Services at the time of verification, based on the information then available to it. It is not a comprehensive investigation of the Organization, its team, its products, or its tokens, and it is not a security audit, a financial or investment assessment, or a certification of legal or regulatory compliance. Verification relates to the Organization's representative and affiliation, not to any particular Campaign, and Rally does not review or approve each Campaign that a Verified Organization creates. A verification designation is not an endorsement by Rally, and it is not a guarantee that a Verified Organization or any of its Campaigns is legitimate, safe, free of risk, or will perform as described. Rally may describe in the Services what it checked, and the meaning of the designation is limited to that description.
Any benefits, features, placement, or promotion associated with verification, and the period for which a verification designation is provided, are as set out in the applicable Verification Agreement or, if not addressed there, as described in the Services from time to time. Rally does not commit to any particular benefit, placement, level of promotion, service level, turnaround time, or duration of Verified status unless expressly agreed in writing in a Verification Agreement, and Rally may modify the benefits associated with verification at any time. Rally may withdraw a verification designation as described in Section 7 and Section 10.
Verification Fees and the Verification Agreement
Verification is provided under a separate written agreement, order form, or invoice between Rally and the Organization (the "Verification Agreement"), which sets out the scope of the verification, any fee, the payment method and instructions, any benefits, the term, any negotiated discount or fee waiver and the conditions attached to it, and the treatment of refunds. Where a fee applies, Rally will issue an invoice and you agree to pay it in the amount, in the asset, and by the method stated in the Verification Agreement or invoice. If payment is made by transferring a digital asset to a wallet address designated by Rally, you are responsible for sending the correct asset, on the correct network, to the correct address, and Rally is not responsible for, and is not required to credit, transfers that are sent incorrectly. Verification fees are Rally's fees for verification and are separate from any funds you use to fund a Campaign's reward pool. Except as expressly set out in the Verification Agreement, verification fees are non-refundable, and payment of a fee does not give you an unconditional right to receive or keep a verification designation, or to remain listed on the Services, if Rally later takes an action described in Section 7 or Section 10. Rally may offer a discount or waiver in its sole discretion, and a concession offered to one Organization does not create an entitlement for any other. Rally may change the pricing, scope, or payment methods for verification for future applications at any time. If the Verification Agreement conflicts with these Terms with respect to fees, benefits, term, or refunds, the Verification Agreement controls; in all other respects, including Rally's rights under Section 7 and Section 10, these Terms control.
What Rally Controls, and What It Does Not
Rally operates the Site, the Rally applications and interfaces, user and Organization accounts, verification designations, and the listing and display of Campaigns within them (together, the "Rally-Controlled Services"). Rally does not control, custody, or operate the smart contracts or blockchain networks that hold and distribute rewards for Campaigns funded with tokens or other digital assets. Those smart contracts are deployed and controlled by the Campaign Owner, and their reward pools are held by the smart contract, not by Rally. Rally cannot pause or stop a token-funded Campaign at the smart contract level, cannot access, freeze, seize, or redirect its reward pool, and cannot reverse transactions on a blockchain. If Rally hides, delists, or restricts a Campaign, an account, or an Organization under Section 7 or Section 10, that action affects only the Rally-Controlled Services. The underlying smart contract may continue to operate and remain accessible by other means, and the Campaign Owner remains responsible for it. You should not rely on Rally to recover funds, stop a Campaign, or intervene at the blockchain level.
Digital Wallet Integration
You may participate in the Services by linking your digital wallet(s) on supported bridge extensions, which allows you to claim your rewards and engage in transactions using supported digital assets. Before claiming your rewards, we will ask you to download a supported electronic wallet extension and connect and unlock your digital wallets with that extension.
Social Media Account Linking
You may participate in the Services by linking your social media account to the Services, including but not limited to, your X (Twitter) account, which allows you to participate in the campaigns and earn rewards on the Rally platform. When you link your social media account to the Services, your digital wallet may also be linked to your social media account solely with respect to the Services.
Rewards System
You may earn certain rewards through your participation in campaigns. These rewards may be in the form of tokens on the applicable Blockchain Platform that the Campaign Owner funds and may also include Rally tokens, Rally Points, and other benefits associated with Rally's governance. To receive any token rewards, you must first claim your rewards as set forth in the Services. Rewards for a Campaign are funded and distributed by the Campaign Owner, and Rally does not guarantee that any Campaign is or will remain funded or that any reward will be paid.
Campaign Owner Points
"Campaign Owner Points" means any points, credits, scores, badges, or other non-monetary units of recognition that are issued by a Campaign Owner and distributed to Campaign Participators through the Services, and that are not native digital assets on a Blockchain Platform funded into a smart contract rewards pool. Campaign Owner Points are distinct from Rally tokens, from Rally Points, and from Rewards as otherwise described in these Terms. Campaign Owner Points have no monetary value, are not redeemable by Rally, and are governed by the terms of the applicable Campaign Owner. Rally does not issue, control, custody, value, or guarantee any Campaign Owner Points.
Third-party Token Distributions
Ecosystem partners, including GenLayer Foundation and Asimov Ltd, may from time to time offer token distributions or airdrops to persons who have participated in campaigns on the Rally platform. Any such distribution is made by the relevant partner, on the partner's own terms and in the partner's sole discretion, and not by Rally. Rally does not issue, distribute, custody or guarantee any tokens offered in such a distribution, makes no representation about eligibility, amounts, timing, delivery or value, and has no obligation to deliver, redeem or honour them. Eligibility for, and participation in, any such distribution are governed solely by the partner's own terms, which you must accept separately (for the GEN airdrop, the GEN Airdrop Terms and Conditions published at airdrop.genlayer.com/terms). A distribution by a partner is not a reward under these Terms and is not a redemption of Campaign Owner Points or of any reward. Participation in the Services does not create any right, entitlement or expectation of any distribution. To enable a partner to identify Rally participants and determine eligibility, Rally may share your wallet address and related campaign participation data with the partner and may receive wallet addresses from the partner for verification, as described in our Privacy Notice.
Campaign Owner Obligations for Campaign Owner Points
If your Campaign distributes Campaign Owner Points, you represent, warrant, and covenant that: (i) Campaign Owner Points are not securities, investment contracts, money, currency, legal tender, or any other financial instrument, and you will not market, describe, distribute, or otherwise hold them out as such; (ii) Campaign Owner Points confer no equity, ownership, dividend, profit-sharing, governance, voting, redemption, or similar rights; (iii) you are solely responsible for defining, issuing, administering, modifying, suspending, and discontinuing Campaign Owner Points, and for any communications about them, including any help pages, FAQs, or in-product instructions visible to Campaign Participators; (iv) Rally is not the issuer, custodian, guarantor, or administrator of Campaign Owner Points and has no obligation to deliver, redeem, or honor them; (v) you will display, or permit Rally to display on your behalf, the Campaign Participator-facing disclaimer required by Rally on each Campaign page that distributes Campaign Owner Points; and (vi) you will comply with all applicable laws, rules, and regulations in connection with the offer and distribution of Campaign Owner Points in every jurisdiction where the Campaign is available.